In An Agency: Are we humans or robots?
Everyone in an agency works hard. Each department needs to run like a well-oiled machine so that stuff gets done, deadlines are made and clients are happy. There are team meetings at all sorts of...
View ArticleMy favorite Super Bowl Commercial this year
It’s safe to say that this year, the super bowl was a bit… well, boring. The game was boring, the ads were good but not “OMG AMAZING GREAT” nope. not this year. However, there’s one commercial that...
View ArticleI Want In: DBB Interview with Laurence Minsky [Part 1]
Valentine’s Day has just passed and here’s our way to show all our DBB readers some L-O-V-E. Introducing our new series entitled “I Want In”. It will feature interviews and guest blog post, with tons...
View ArticleApps Worthy Of Attention: Blippar
It’s a fact that people are getting tired of old Joe Schmo print ads. How do you get your target audience attention? Boni-fied augmented reality! Blippar, is an ad platform that is now compatible for...
View ArticleMilton Glaser on creativity
Milton Glaser is a legendary designer and creative thinker. He’s famous for his I <3 NY logo, co-founding New York Magazine and many others. Recently, he released a psychedelic poster for MAD MEN’s...
View ArticleI Want In : DBB Interview with Laurence Minsky [Part 2]
Spring is here! And for some of us, we’re coming out of hibernation. So, were back with the second installment of I Want In, featuring the author and creative marketing professional Laurence Minsky....
View ArticleChange. Passion. Resilience.
“Never regret. If it’s good, it’s wonderful. If it’s bad, it’s experience” Today I’m here to tell you a story, a story about change, passion and resiliency. For me it was about my work and the impact I...
View ArticleYou will NOT make it in advertising.
Bet you’ve heard that one before or at least felt that way. If you haven’t, you’re either a genius or not working hard enough. Here’s the thing, advertising is a DAMN HARD industry to break into....
View ArticleFord to Cadillac –“It’s Not About Stuff”
Well that didn’t take long. It looks like Ford is the first to strike with a response to Cadillac’s “Poolside” ad previously written about here. Ford has produced a hard-hitting ad that’s basic message...
View Article5 Things Advertising People Secretly Love (But Won’t Admit)
When it comes to working in advertising, there are many perks that almost anyone would enjoy: complimentary concerts, events, lunches, “business” trips. This job often includes happy hour drinks, a...
View ArticleHow about some UNlearning next year? (Part 1)
Hello readers, I know what you’re thinking: where the hell has Dear Brook been all this time? Well, I’ve been busy which I’m sure you understand. I’m no longer a Junior in advertising, I am now a...
View ArticleAre you ready to UNlearn? (Part 2)
Lalita Salgaokar is a Mumbai-bred New Yorker | Copywriter | Bollywood enthusiast | Follow her @nanimeow Continue reading →
View ArticleWhen it comes to Advertising, learn to UNlearn. (Part 3)
We have been taught that learning is essential to growth. In the creative world, one can say that unlearning is essential to growth. In advertising, breaking the rules would be a form of unlearning....
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